[lou - nay - uh] - (n) the moon's day; day of the moon. 

Lvnea explores the spaces between the natural world and that of the ethereal. With a focus on pure plant essences and unexpected aromatic combinations, raw materials from rare natural extractions are sourced from around the world to evoke distant memories and awaken unwritten desires.
Each scent begins as a distinct story, transforming the conceptual into high olfactory art. Traditional French parfumerie techniques are juxtaposed with luxuriantly minimal design, creating scents that are at once reminiscent of another world, yet deeply familiar.

The Perfumer: April Lea (she/her) is a natural perfumer and the founder of Lvnea Perfume. She creates dark, complex, and unisex liquid and solid perfumes exclusively from natural materials and plant essences. Her fragrances combine a fascination with ancient and traditional perfumery techniques with natural history, folklore, and magic. Originally hailing from Philadelphia, she currently resides in Montreal, Quebec where she runs and operates her studio and brick & mortar shop. 


☾ Q: What is natural perfume?

Lvnea believes natural perfume first and foremost is art to be smelled. It is made up of raw materials and plant essences that have been used since ancient times for healing, pleasure, and ritual. These plant essences are distilled and extracted from flowers, herbs, leaves and grasses, spices, roots, gums and balsams, wood, and citrus. They can potently affect our emotions and state of consciousness, and  contain a vibrant energy obtained from the plant life they are made from.  Only nature can create the true smell of jasmine blooming at midnight, and it was only less than a mere century ago that synthetics were used in the construction of perfumes.

Natural perfumes will evolve over time, with each note giving way to the next; contrary to the one-note persistent synthetic based perfumes which contain chemical fixatives making the perfumes stick often for days and loudly announcing their presence.

☾ Q: Are all of Lvnea's fragrances (and apothecary products) unisex?

Lvnea firmly believe that scent does not have a gender! Throughout history, a perfume was simply a perfume, not a men’s perfume or a woman’s perfume, and only in the 20th century did dividing perfumes into gender categories begin, purely as a marketing strategy. So, they operate under the firm belief that pampering yourself and that indulging your senses through rituals of scent and care are not exclusive to any one gender on the spectrum, and invite people to follow their noses, to challenge the limitations typically imagined around perfume and self-care, and not to stick to the beaten path of beauty, fragrance, or self-expression.


☾ Q: How should I store my perfume?
Perfume should always be kept away from light, humidity, and extreme or varying temperatures, as these factors will accelerate the speed at which your perfume will naturally degrade.

Perfumes should not be stored in the bathroom, as this area is unavoidably subject to high heat, bright light, and moisture, which will cause your perfume to deteriorate.

Lvnea's specialty violet glass packaging will protect your perfume blend from light, but should still be stored in a cool, dry area. Clear vials should be stored away from light, or can be placed back into their box when not in use. Caps should always be screwed back on after each use to prevent evaporation or cross-contamination.

☾ Q: What is my perfume’s expected lifespan?
How long an oil-based product, such as an oil perfume or a parfum creme, keeps is entirely dependent on how it is stored (see above). However, they recommend using them within a year of purchase, after which their oil bases will slowly start to degrade, compromising the integrity of a perfume’s scent.

Alcohol-based perfumes, such as their Eau de Parfum and Eau de Cologne lines, do not expire but can continue to evolve and change in scent over time. This is the nature of using botanical matter in perfume.


☾ Q: How do I properly store my apothecary products, and what are their expected lifespan?
Though their specialty violet glass packaging will protect your products from light, they should still be stored in a cool, dry area away from extreme or varying temperatures. Natural products free of artificial preservatives are susceptible to these factors, which accelerate the speed at which their scent and carrier oils will naturally degrade.

Oil-based products  should not be stored in the bathroom, as this area is unavoidably subject to high heat, bright light, and moisture, which will cause your product to deteriorate.

Lvnea body serums should be used within a year of purchase so as to assure the integrity of their aromatic and healing properties.